Livros da Biblioteca de Engenharia Biológica

INOVAÇÃO
Autores Título
APBio Portuguese Biotechnolog : life above all
Burns, Lawton Robert The business of healthcare innovation
Cardis, J.; Kirschener, S.; Richelson, S.; Kirschener, J.; Richelson, H. Venture Capital
Christensen, Clayton M. The innovator's dilemma
Davila; Epstein; Shelton Making Innovation Work
Dibb, Simkin, Pride, Ferrell Marketing - Concepts and strategies
Friedman, Yali Building biotechnology
Hine, D.; Kapeleris, J. Innovation and entrepreneurship in biotechnology, an international perspective
John E. Ettlie Managing Innovation
Kotler, Wong, Saunders, Armstrong Principles of marketing
Moore, Geoffrey A. Crossing the chasm
Richard Razgaitis Valuation and pricing of Technology-Based Intellectual Property
Robbins-Roth, Cynthia From Alchemy to IPO
Speser, Phyllis L. The art & science of technology transfer
Tom Kelley The art of Innovation
Utterback, Vedin, Alvarez, Ekman, Sanderson, Tether, Verganti Design-Inspired Innovation